The edition brings together the known writings in poetry and prose of Edward Rushton (1756--1814). Blinded by trachoma after an outbreak on the slaving ship in which he was a young officer, Rushton returned to Liverpool to scratch a living as a publican, newspaper editor, and finally bookseller and publisher. In his day Rushton was a well-known Liverpool poet and reformer, with an impressively wide range of causes (the Liverpool Blind School, the Liverpool Marine Society, and many radical political groups). Many of his songs, particularly the marine ballads, were very familiar in Britain and America. In the later Victorian period, as a particular version of romanticism began to dominate literary sensibilities, Rushton's overt politics fell from favour and he became rather obscure, at least by comparison with his like-minded (but much better off) friend William Roscoe. As the history of slavery abolition and other radical causes has come to be re-examined, the bicentenary of Rushton's death, falling in November 2014, has suggested an opportunity to take a new look at his remarkable career and impressive body of work. There has never been a critical edition of Rushton's poems. His own 1806 edition omits much, including what is his best-known work in modern times, the anti-slavery West-Indian Eclogues of 1787; the posthumous 1824 edition omits much from the 1806 collection while drawing in other work. The present edition works from the earliest datable sources, in newspapers, chapbooks, periodicals, and broadsides, providing a clean text with significant revisions and variants noted in the commentary. Unfamiliar words are glossed, and brief introductions and contextual commentaries, informed by the latest scholarship, are given for each piece of writing.

Published in 1999, this work offers a balanced interdisciplinary account of literary and criminal forgery as they were practised, constructed and theorized in the 18th century as a corollary of the new documents of the financial revolution: banknotes, bills of exchange and promissory notes. The book surveys the crime and its mythology, placing well-known cases such as that of Dr. William Dodd within the pattern of 400 prosecutions from the period 1715-1780. In parallel, accounts of some major instances of literary forgery are rooted in a more pervasive culture in which "forgery" was discovered in many developing areas of literary practice: scholarly editing, historiography and antiquarianism. One surprising aspect of this study is the extent to which literary figures were involved in matters of criminal as well as literary forgery. It is suggested that the two kinds of forgery have unexpected connections with each other through the economy of literature which, following the development of copyright, regarded the signature of authorship as the legal site of literary authenticity, and through the economic and legal culture of forgery prosecutions, in which bogus "writing" came to signify a whole range of problems of personal and literary character. The study is based on a very large body of diverse material, from major texts such as "The Dunciad" and "Lives of the English Poets" to hundreds of minor poems, controversial pamphlets, criminal biographies, newspapers, legal records and manuscripts.

Explaining Cameron's Catastrophe uses expert analyses of hundreds of surveys and focus groups run by Ipsos MORI to make sense of the UK's 2016 EU referendum: how we got here; the context, content and process; lessons from 1975; what remain did wrong; why the leave campaign was so successful; voters attitudes; and the aftermath. They also show what the 2016 referendum result, and life without the EU, means for the future of the UK.

Published in 1999, this work offers a balanced interdisciplinary account of literary and criminal forgery as they were practised, constructed and theorized in the 18th century as a corollary of the new documents of the financial revolution: banknotes, bills of exchange and promissory notes. The book surveys the crime and its mythology, placing well-known cases such as that of Dr. William Dodd within the pattern of 400 prosecutions from the period 1715-1780. In parallel, accounts of some major instances of literary forgery are rooted in a more pervasive culture in which "forgery" was discovered in many developing areas of literary practice: scholarly editing, historiography and antiquarianism. One surprising aspect of this study is the extent to which literary figures were involved in matters of criminal as well as literary forgery. It is suggested that the two kinds of forgery have unexpected connections with each other through the economy of literature which, following the development of copyright, regarded the signature of authorship as the legal site of literary authenticity, and through the economic and legal culture of forgery prosecutions, in which bogus "writing" came to signify a whole range of problems of personal and literary character. The study is based on a very large body of diverse material, from major texts such as "The Dunciad" and "Lives of the English Poets" to hundreds of minor poems, controversial pamphlets, criminal biographies, newspapers, legal records and manuscripts.

Many guides to the work of Alexander Pope have been written, but The Complete Critical Guide to Alexander Pope is unique in offering a comprehensive introduction to not only his works but the contexts from which they emerged and the critical debates they have engendered. As with all Guides in this popular series, student readers are equipped and encouraged to make their own critical readings. Paul Baines provides a broad overview and carefully explains the full range of often very different critical interpretations. Cross-references between sections and guides to further reading suggest numerous possibilities for further study.

Related link: http://www.literature.routledge.com/criti calguides/

The edition brings together the known writings in poetry and prose of Edward Rushton (1756--1814). Blinded by trachoma after an outbreak on the slaving ship in which he was a young officer, Rushton returned to Liverpool to scratch a living as a publican, newspaper editor, and finally bookseller and publisher. In his day Rushton was a well-known Liverpool poet and reformer, with an impressively wide range of causes (the Liverpool Blind School, the Liverpool Marine Society, and many radical political groups). Many of his songs, particularly the marine ballads, were very familiar in Britain and America. In the later Victorian period, as a particular version of romanticism began to dominate literary sensibilities, Rushton's overt politics fell from favour and he became rather obscure, at least by comparison with his like-minded (but much better off) friend William Roscoe. As the history of slavery abolition and other radical causes has come to be re-examined, the bicentenary of Rushton's death, falling in November 2014, has suggested an opportunity to take a new look at his remarkable career and impressive body of work. There has never been a critical edition of Rushton's poems. His own 1806 edition omits much, including what is his best-known work in modern times, the anti-slavery West-Indian Eclogues of 1787; the posthumous 1824 edition omits much from the 1806 collection while drawing in other work. The present edition works from the earliest datable sources, in newspapers, chapbooks, periodicals, and broadsides, providing a clean text with significant revisions and variants noted in the commentary. Unfamiliar words are glossed, and brief introductions and contextual commentaries, informed by the latest scholarship, are given for each piece of writing.

Features transcripts of interviews with key individuals involved in Public Relations Dedicated guide to the myriad strategies and techniques involved in PR today. New material reflecting the impact of new technology and the globalisation of media communications. Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: The use of multimedia techniques in PR Overseas media and the globalization of media communications The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

Alexander Pope and his satirical poetry loom large in Eighteenth Century Studies and on any introduction to English Literature. Often studies alongside Dryden and Swift, Pope is unavoidable on any course focusing on satire. Students have long found Pope difficult, partly because of the absence of any truly introductory guide to his work, life and times. The Complete Critical Guide to Alexander Pope will finally make Pope accessible.

Related link: http://www.literature.routledge.com/criti calguides/

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

The Poems of Alexander Pope is a multi-volume edition of the poetry of Alexander Pope (1688-1744) resulting from a thorough reappraisal of his work, from composition through to reception. The annotations and headnotes are full and informative, and the layout is designed to enable the reader to navigate easily between the poems, the record of variants and the editorial commentary. The poems are presented in chronological order of publication, with original capitalisation, italicisation, punctuation and spelling preserved. A record of variants to each poem illustrates the changes Pope made in subsequent editions, and full editorial annotation sets the poems in appropriate literary, historical and cultural contexts. This volume contains the poetry that appeared between 1709 and 1714, including the Pastorals and the 'Rape of the Locke'. Much of the publication history of these poems shows Pope collaborating with the major writers and publishers of his time, as might be expected of a writer whose preparation for a literary career was so meticulous. But Pope was also beginning to establish himself on his own account, publishing (at first anonymously) a substantial statement of ideas, An Essay on Criticism. Another separate pamphlet, Windsor-Forest, constituted his distinctive contribution to the heavy freight of 'Peace' poems prompted by the Treaty of Utrecht. In all, the poems presented in this volume reveal an engagement with the literary and publishing industry that is at once amenable and independent.

Explaining Cameron's Comeback uses expert analyses of hundreds of surveys and focus groups run by Ipsos MORI to make sense of the 2015 election campaign from the voters perspective: What we really thought of Cameron and Miliband; how Dave won and why Ed did not; why it made sense to go negative; and why the pundits read the polls wrong. They also show what the 2015 election result means for the next five years of British politics, from the European Referendum and Jeremy Corbyn's Labour party, to the implications for the 2020 election.

'Political Marketing presents the birth, maturation, and continued growth of the field of political marketing through a collection of scholarly articles on a variety of political marketing topics... the collection of articles presented across the three volumes appears to be very well chosen. While they are just a sample of the scholarly work done in the field, the articles selected well represent how the field has developed and the current state of thought' - Lawrence O Hamer, DePaul University Political marketing has developed in parallel with commercial marketing through the course of the 20th century, with the commercial world of marketing informing the worlds of political and referendum marketing, and vice versa. The importance and ubiquity of political marketing activities is profound and increasingly recognized, and this timely collection draws together the most influential writings over each phase of its development. Arranged and introduced by a pre-eminent scholar in the field, this comprehensive overview covers micro-level marketing topics such as advertising and market research, as well as more recent strategic marketing techniques such as market positioning and market segmentation. In addition to the canon, there is room to explore the key literature on emerging topics such as ethics and the negative side of political marketing, including, for example, the marketing of terrorist groups. This three-volume set exists at the crossroads of political communication and marketing and is an essential resource for libraries with holdings in business and politics.

A comprehensive major work on the topic of propaganda studies is required now more than ever. Not least because in the age of the 'War on Terror', we've witnessed terrorist bombings - suicide and otherwise - all over the world, which are often later accompanied by, and frequently preceded by, the use of propaganda to enhance the feeling of terror amongst the target population. Furthermore, propaganda is particularly important to study in this day and age because - despite its use over millennia - it is still poorly defined and understood. This timely four-volume set brings much needed clarity and context to the subject, leading the reader through its historic origins, its military uses, and the modern means by which it is manifested. Specifically - through a carefully selected collection of seminal and influential articles - the editors seek to demystify the topic of propaganda and explain how it works on the human psyche. Framed by an introduction written by two of the field's leading voices, this set is organised to provide the reader with a solid and detailed grounding in all aspects of the subject, past and present: Volume One: Historical Origins, Definitions and the Changing Nature of Propaganda Volume Two: The Psychological and Sociological Underpinnings of Propaganda Volume Three: Propaganda in Military and Terrorism Contexts Volume Four: Advances and Contemporary Issues in Propaganda Studies

How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society. Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further. An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts. Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone: Bank of case studies Practitioner insight videos Career insight videos Library of video links For students: Key concept videos Author audio podcasts Multiple-choice questions Flashcard glossary Internet activities Research insights Web links For lecturers: PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book

The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context

How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone: Case insight videos Industry foresight videos Library of video links For students: Author audio podcasts Multiple-choice questions Flashcard glossary Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book Case insight video transcripts

An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition. The emphasis is on practicality: the text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in new and creative ways and include the latest innovations and developments in the field.

Edmund Curll was a notorious figure among the publishers of the early eighteenth century: for his boldness, his lack of scruple, his publication of work without author's consent, and his taste for erotic and scandalous publications. He was in legal trouble on several occasions for piracy and copyright infringement, unauthorized publication of the works of peers, and for seditious, blasphemous, and obscene publications. He stood in the pillory in 1728 for seditious libel. Above all, he was the constant target of the greatest poet and satirist of his age, Alexander Pope, whose work he pirated whenever he could and who responded with direct physical revenge (an emetic slipped into a drink) and persistent malign caricature. The war between Pope and Curll typifies some of the main cultural battles being waged between creativity and business. The story has normally been told from the poet's point of view, though more recently Curll has been celebrated as a kind of literary freedom-fighter; this book, the first full biography of Curll since Ralph Straus's The Unspeakable Curll (1927), seeks to give a balanced and thoroughly-researched account of Curll's career in publishing between 1706 and 1747, untangling the mistakes and misrepresentations that have accrued over the years and restoring a clear sense of perspective to Curll's dealings in the literary marketplace. It examines the full range of Curll's output, including his notable antiquarian series, and uses extensive archive material to detail Curll's legal and other troubles. For the first time, what is known about this strange, interesting, and awkward figure is authoritatively told.

The Long 18th Century surveys the social and cultural matrices of British literature of the period 1660-1790. Taking a thematic approach, the book situates literary texts in the contexts from which they took their distinctive character and force. Literature shaped and responded to seismic political and economic changes, the problems of religious belief, the development of the science of mind and personality, conflict between country and city, and expanding world horizons. This book examines the effects of these sometimes conflicting pressures on poetry, prose and drama.